The following project was my entry to the festivals competition.

We were asked to design a poster, facebook page and campaign.

 

My goal was to come up with a strong, unique, hand made solution since the whole festival is organised by volunteers, it's not supported by any big companies. I started to experiment with polyurethane to create custom letters and project them on different surfaces. The result become a playful adaptive system.

 

Unfortunately the entry wasn't successful. Maybe next time :)

 

The campaign's point is to reach the target audience – the youngsters – around town, to get their attention, therefore I designed each the letter of the word "BÁNKITÓ" in big size and scatter them at cultic, socially highly active bars and galleries. I set up a kind secret of hunt for the letters, you never know where you find the next one. The aim is to collect all, take pictures, share them, to make the thing viral. If you were good enough you have the chance to win tickets!

 

Thanks for watching!

 

Credits:
 
Graphic design, Art direction – Typogravity Studio
Photography, as always: – Kevin Harald Campean