OPENING CEREMONY DUBAI TRAM

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In a stunning two-hour event for Dubai's "Road & Transport Authority" Prisme International unveiled the new public transport service to an on-site audience of more than 250 VVIPs and millions of TV viewers.

To launch the significant Dubai icon, Prisme devised a creative and innovative strategy using a 48.5m x 8.1m 3D high definition “Musion 3D holographic experience projection technology” in conjunction with a citywide pyrotechnics activation.

The hologram, specially engineered to move as part of the show, was confirmed as the 'World’s largest 3D hologram.

My rule on this project was to develop and design the main event branding, following the brand guidelines and the event theme.