Brief
Briefing
Lucky’s Pool Service is a pool service company based in Kailua, HI. It is in operation for nine months, providing clients with the highest quality of service. The main goal of the project was to create a visual mark based on the client’s drafts using a whale tail.
Lucky’s Pool Service é uma empresa de serviços de limpeza e manutenção em piscina baseada em Kailua (Havaí). Ela está no mercado a nove meses, provendo cliente serviços de alta qualidade.
Concept
Conceito
The logo inital concept included a representation of the star Beta Aquarius (aka: Sadalsuud) and a pattern inspired in pool tiles. Both elements were discarded later on during the development of the project. Other concept element is the small wave that is resembles water in a pool, calm but moving. The color used in the logo and color pallet were inspired by the Kailua beach landscape.
O conceito da logo incluía uma representação da estrela Beta Aquarius (Sadalsuud) e um padrão baseado em azulejos usado em piscinas. Esse dois elementos foram descartados durante o desenvolvimento do projeto. Outros elementos do conceito incluem uma ondulação suave, em referencia a superfície calma da agua em uma piscina, e a paleta de cores inspirada na paisagem da praia de Kailua.
Drafts
Left: Client draft | Right: Final concept draft
Logo lockups and color variations
Color palette and corporate typography
Logo structure
Stationery
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Service: Visual Identity Design
Client: Lucky's Pool Service
Honlulu, HI - April 2015
Client: Lucky's Pool Service
Honlulu, HI - April 2015
Serviço: Design de Identidade Visual
Client: Lucky’s Pool Service
Honolulu, Havaí - Abril, 2015
Thanks for watching!
