Rebranding our activity trackers, we were transitioning from a workout-only device to an around-the-clock motivational companion, one that could even gauge your sleep quality. A vital step was revamping the package.

 

We went sleeker-looking paperboard and threw out (better yet, recycled!) our plastic-heavy clamshell counterparts. With many of our competitors using white, we elected to go with a clean, black box design. The front flap, showcasing a hi-res image of our tracker, was to stir a bit of mystery and entice the consumer to pick up our box to view the actual product.