During my internship at Zazzy, an e commerce startup that allows you to create your own 3D printed jewelry, I was asked to create an animation to instruct people about the process of creating jewelry on the website.
As an instructable video, this had to be both simple and short. This way, people could be focused and also learn about the steps they had to take in order to create their own 3D printed jewelry.
This is a website to create personalized jewelry, which makes it personal. With this in mind, the idea was to create a fictional customer who had a nice experience, in this case a trip to Paris, and turn it into a memorable token - an Eiffel Tower necklace.
As this is a company based in Amsterdam, bikes had to obviously be a part of it, so after manufacturing the necklace on a 3D printer, the necklace is taken to the customer with a bike. At this point, the customer receives it and opens the package holding the newly arrived shinny Eiffel Tower necklace
Here you can see the animation:
Besides the short animation, I thought it would be fun to do something with the cat (in case you didn't notice, it's behind the computer right in the first scene, sleeping like a baby). This was especially because almost all the Zazzy team members are crazy about cats. In the end it didn't make it, yet it was absolutely fun to portray a cat using a computer to order a thousand fish chips.
