America's 'Second City'.
Making it the first choice for visitors.
Making it the first choice for visitors.
I'm biased – I love Chicago. It's "my kinda town, Chicago is"!
Bang smack in the middle of the continent, the beating heart of a nation, steeped in history, birthplace of the skyscraper (at one time it could boast two of the world's tallest buildings), vibrant, rich in culture – not just music like Jazz, Blues and the House scene – but theatre, art and design (I mean, there's a Picasso on the pavement and they named a street after an architect!). All of this, sitting on the shores of a lake so vast, it's like an inland sea... it even has a beach (now that is cool!). There's so much to this city, what's not to like?
To make more people aware of this gem, so often overlooked in favour of New York or Florida, we devised a direct response campaign designed to give a taste of what Chicago had to offer and encourage British tourists to send off for a brochure that would give them all the details.
These ads 'jumped' off the page, with their energy and sparkle, using bold typography to deliver their messages in a style that reflects the imposing architecture of down-town Chicago.
But, as the ads reveal, it's not all skyscrapers and towering marina-side apartment blocks... nearly a fifth of the city is given over to open spaces, with magnificent parks and, of course, that stunning beach.
Chicago – America's heart, soul, rhythm and blues.
Bang smack in the middle of the continent, the beating heart of a nation, steeped in history, birthplace of the skyscraper (at one time it could boast two of the world's tallest buildings), vibrant, rich in culture – not just music like Jazz, Blues and the House scene – but theatre, art and design (I mean, there's a Picasso on the pavement and they named a street after an architect!). All of this, sitting on the shores of a lake so vast, it's like an inland sea... it even has a beach (now that is cool!). There's so much to this city, what's not to like?
To make more people aware of this gem, so often overlooked in favour of New York or Florida, we devised a direct response campaign designed to give a taste of what Chicago had to offer and encourage British tourists to send off for a brochure that would give them all the details.
These ads 'jumped' off the page, with their energy and sparkle, using bold typography to deliver their messages in a style that reflects the imposing architecture of down-town Chicago.
But, as the ads reveal, it's not all skyscrapers and towering marina-side apartment blocks... nearly a fifth of the city is given over to open spaces, with magnificent parks and, of course, that stunning beach.
Chicago – America's heart, soul, rhythm and blues.
