Located in the beating heart of Abu Dhabi, Shawarma Counter sought out A+design for their expertise in Branding and Interior Design.

 

Starting with the design aspect of this project, Shawarma Counter came to us with a preset graphics design. Though the graphic design was adequate as a start, the interiors of the restaurant needed the vision of taking the branding and interiors of Shawarma to a new level.

We gave the logo a lift up, specifically in the Latin Text and the color palette. It was reflected in designing the stationary, collaterals, packages, and outfits. The design team also came up with the guidelines for the brand itself, which was translated harmoniously by our Interior Design.The art in the project is based on the Emirati culture which was highlighted in the use of old tiles and bricks as part of the design. The scheme was well studied to be in harmony with the branding we received. Signs of this harmonious work are visible throughout the restaurant, whether from the hanging screens with digital menus, or the banners inside and outside the shop.