Brief
Rebrand a famous brand.
Insight
Batteries are considered an out dated product these days with the only market that still relying on them is childrens toys.
Solution
Batteries are possessors of magic in the eyes of children as they bring their toys to life.
Charging Strips
Like a fire matchbox, the Energizer Magic box comes with a positive and negavtive strip for young ones to 'charge' their magic wands (batteries) in a new way to enhance the battery experience.
Print Advertising
The advertising campaign shows typical non branded toys to show how the batteries can bring magic to the toys.
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