Client (Background)
Defensoría de los Habitantes, is a government institution that monitors public sector activity to ensure all operations comply within strict ordinance of the law, so the rights and interests of the general public are fully protected.
Mission Statement
Protect its citizens and residents against the actions and omissions of the Public Sector, through prevention, advocacy, promotion and full disclosure of their rights and interests.
Vision Statement
To be a dynamic and dedicated institution; accessible and regionalized, with legitimacy and influence throughout the country; fairly use and administer the tools of law; innovative intervention strategies that are appropriate to national affairs; thus contributing to the improvement of public sector management and quality of life for its citizens and residents.
Brief:
Communication Objective
Raise general awareness about the rights and freedoms of homosexuals. Specifically to accept and respect the rights of same-sex couples in direct relation to the same legal rights as heterosexual couples.
Problem
Costa Rica is a confessional state, whose official religion is Roman Catholic, where marriage or civil unions between same-sex couples are not recognized.
Target Audience
Heterosexual men and women, who are indifferent to this social issue.
Message Tone
The message should be direct and should motivate a healthy, political discussion that will encourage the government to promote and approve a law legalizing the union of same-sex couples.
Mandatory
“Defensoría de los Habitantes” logo
Defensoría de los Habitantes, is a government institution that monitors public sector activity to ensure all operations comply within strict ordinance of the law, so the rights and interests of the general public are fully protected.
Mission Statement
Protect its citizens and residents against the actions and omissions of the Public Sector, through prevention, advocacy, promotion and full disclosure of their rights and interests.
Vision Statement
To be a dynamic and dedicated institution; accessible and regionalized, with legitimacy and influence throughout the country; fairly use and administer the tools of law; innovative intervention strategies that are appropriate to national affairs; thus contributing to the improvement of public sector management and quality of life for its citizens and residents.
Brief:
Communication Objective
Raise general awareness about the rights and freedoms of homosexuals. Specifically to accept and respect the rights of same-sex couples in direct relation to the same legal rights as heterosexual couples.
Problem
Costa Rica is a confessional state, whose official religion is Roman Catholic, where marriage or civil unions between same-sex couples are not recognized.
Target Audience
Heterosexual men and women, who are indifferent to this social issue.
Message Tone
The message should be direct and should motivate a healthy, political discussion that will encourage the government to promote and approve a law legalizing the union of same-sex couples.
Mandatory
“Defensoría de los Habitantes” logo
