Insight
Producing a product, any product, from high end smartphones to fruits generates environmental damage that harm our planet.
Although more and more companies are claiming they are “going green.”
Overexploitation is still a big factor that needs to be greatly reduced.
This issue is not something we can leave for governments or NGOs to deal with - it’s no longer someone else’s responsibility.
So how do we inspire a new generation to understand that we all have an impact on our planet and an effect on it’s health?
We target where the always on generation could make a green choice.
Idea
Simply hover the mouse over any brand, or a product name and your cursor will tell you if the product is green or not green. If the product is green, white hand shows up and turn into green.
Producing a product, any product, from high end smartphones to fruits generates environmental damage that harm our planet.
Although more and more companies are claiming they are “going green.”
Overexploitation is still a big factor that needs to be greatly reduced.
This issue is not something we can leave for governments or NGOs to deal with - it’s no longer someone else’s responsibility.
So how do we inspire a new generation to understand that we all have an impact on our planet and an effect on it’s health?
We target where the always on generation could make a green choice.
Idea
Simply hover the mouse over any brand, or a product name and your cursor will tell you if the product is green or not green. If the product is green, white hand shows up and turn into green.
A simple infographic system that processes eco level information to help people identify green products from non-green products.
Other Inspiration
To inspire others offline, we even go outdoor and attach the symbolic green hand on eco-friendly businesses.
To inspire others offline, we even go outdoor and attach the symbolic green hand on eco-friendly businesses.
