The Toyota Hilux was, and remains, South Africa's best known and arguably best loved utility vehicle.
This campaign was devised to highlight a variety of new features specific to a facelift to the model, such as a new raised body, improved security, bettter safety. more rigid loadbox and so on.
Executive Creative Director : Ashley Bacon
Creative Director / Art Director : Mark Bolton
Creative Director / Copywriter : Andy Dippenaar
Photography : Michael Meyersfeld
