The Next Stop is a social campaign that strives to help young people prepare for the road ahead by tackling pertinent finance and career-related concerns. Although our individual paths may differ, with each other’s support we can emerge from the quarter-life “crisis” as stronger and happier adults.
This was a final-year project done for the Wee Kim Wee School of Communication and Information. The campaign ran from December 2013 to March 2014. With preparations beginning since June 2013.
Teaser decals placed around campus.
Pin badges given out during our on-ground events at various campuses.
Postcards placed at various campuses and cafes. Also given out during our on-ground events.
Member of Parliament, Ms Low Yen Ling, sharing with participants the importance of finding oneself over a casual cup of coffee at Lowercase Cafe at LASALLE College of the Arts.
