Association of Typographers
Annual Report
2015
The brief was to design an annual report for the company you were given whether it was fictional or not, I was given the Association of Typographers. My aim was to produce a formal annual report from a design perspective. After looking at ideas and approaches in which I could take it, I was interested in doing an annual report about some of the typography rules. I designed twelve double page spreads. Each double page contains a different typographic rule. They are spilt in half one being in black the bad side of what not to do and the other being in white the good side of how it should look like. On the black side there are red markings to point out a mistake either in a circle or a red line underneath.
Front and Back Cover
Contents Page
Rule 1 — Dont use too many typefaces
Introduction
Rule 2 — Legibility of type, Serif vs Sans-Serif
Letter from the Chairman
Rule 3 — Watch your line length
Over the Years
Rule 4 — Be careful of your tracking
Statements from the Shareholders
Rules 5 — Be aware of font communication
Services
Rule 6 — Be careful of spacing
Profits
Rule 7 — Watch your Bold & Italic
Losses
Rule 8 — Remember hierachy
Future Plans
Rule 9 — Be careful of your leading
