Pacific Pilsner is a household name in Vancouver, B.C, and it was a great project to use their name and reputation to design a new label for this classic pils as a school project.

Being the longest-running brewery in British Columbia (they were established in 1957) means they have many long-time drinkers, which meant that I needed to make a design that appealed to their current client base, as well as market to newer, younger base, who may have never noticed the beer before.

I kept a nautical motif, which related to their former design of a large boat and sails, and used my own handwritten font to make it a little rustic.