À Table

  • Born to celebrate multi-ethnic culinary experiences at the current 
    table, Fabrica presented À Table, a tableware collection for 
    Atipico in which each shape refers to a different country’s craft. 

    The graphic identity highlights the reinterpretation of cultures 
    using the story of blue and white pottery. Developed in China, 
    a style of blue and white pottery was widely exported all over the 
    world. Imitative wares were created in many countries using local 
    blue pigments, which caused different blue colours of decoration. 

    Representing each country, eleven blue colour variations are
    used in graphic ornaments to liven up the multicultural-ness
    of the collection, while they function as an identification of each 
    country on the packaging. The logo and the handwritten ornaments
    allude to people gathering at a table where the items are set up.
  • Credits
    Creative Direction: Sam Baron
    Art Direction: Catarina Carreiras
    Graphic Design: Tomomi Maezawa
    Photography: Marco Zanin
    Images of a blue and white and blue pigments: 
    A blue and white - CC BY-SA 3.0Link
    Lapis Lazuli - By Hannes Grobe - Own work, CC BY-SA 2.5Link
    Azurite - By Eric Hunt - Own work, CC BY-SA 2.5Link
    Natural ultramarine - Public Domain, Link
    Egyptian blue - By FK1954 - Own work, Public Domain, Link
    Ground azurite - Public Domain, Link
    Cerulean - By Stephhzz - Own work, CC BY-SA 3.0Link
    Indigo - By prepared by Palladian - Own work, Public Domain, Link
    Synthetic ultramarine - Public Domain, Link
    Phthalo - By Stephhzz - Own work, CC BY-SA 3.0Link