Lucky Voice needed to become more noticed by a more youthful, modern audience. My idea was to create an advert that would show a fun, humours and friendly style.
The series of adverts would show a very stereotypically boring place suddenly becoming a karaoke party with random strangers getting together to perform a flash mob style sing along. The songs used in the performance would still be very classic karaoke tracks but would be sang and enjoyed by both young and older people.
The surprise and the shock from people not involved in the performance would provide its own hilarity and possible make the advert become more viral and passed around. The Lucky Voice’s bright pink colour scheme would be shown in the adverts by people wearing t-shirts and using microphones in that colour.
The words ‘press, play, sing’ would show at the end of each advert encouraging people to purchase the app as well as use the venue. The company logo and website would also be shown at the end of each sequence.
