Portfolio Night Brand & TV

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Portfolio Night

Portfolio Night is an international organization that promotes young creative talent.

CROWD was in charge to create their rebranding which is based in the meaning this organization give to creativity and international talent collaboration. It was important for the company to integrate somehow the ADC global brand in the Portfolio Night’s one, to remind where the portfolio Night idea comes from but without losing its own identity.

So for that,we create a brand architecture including some features of its mother-brand, basing the Portfolio night logo in geometrical shapes, just as the ADC, and adding the ADC logo. This was the fragment where we refer to them. For the portfolio night’s part, we strengthen its identity creating its own typeface with more character and bolder than the smoothness ADC fraction.

At the same time, we conceived and designed their new responsive website. It was really important for us that users could have a better experience using the site, and Portfolio Night could better transmit their values.

Once we got all the long-lasting brand pieces, It was the time to develop this year’s Art Direction. For all the Applications we create some masters extrapolated from the geometrical idea of the ADC logo, focused on its young audience, using resources such as the PN typeface, geometrical shapes and six different bright colors contrasting each others. That was used for the static pieces and for the masters of the Portfolio Night Tv recorded during the festival. We wanted to create a fun and optimistic graphic atmosphere for all those passionate partakers.