Miloca is the name of a specific type of owl that habits the vinyards' zone of this wine, Marçà (Priorat, Catalunya).
Instead of being surrounded by pines or forest trees where this owl uses to live, in this label the Miloca is surrounded by different kinds of cherry-trees, blackberries... red fruits that gives a strong personality and flavour to these wines, Miloca Garnatxa and MIloca Carinyena.
