Online case study video, designed to be shared and viewed by people across America. It basically explains who Feeding America are, what they do and how they are trying to get America involved. It lays out the basic campaign struture and tells the viewer where to donate. (First half of the video has been taken from the Feeding America Website).
These three print adverts above are design to specifically target America as a whole. Creating awarness of the campiagn itself and informing Americans of why they should join. They have been created in a similar style to the 'Hunger Games Film' posters, to try and familiarise the campaign with the movie.
The print adverts above are design to target individual American States. Creating awarness of the campiagn and informing each State of why they should join. They also try and persuade each State to compete against each other, with the main goal being 'to help your state, donate'.
Created as another form of signage, these print ads will be displayed inside trolleys and baskets. The idea is to try and create a larger awarness of the campiagn and especially in the three leading supermarkets since that is where the donations will be collected.
Feeding America's website will give way to The Hunger Games campaign. It will also show live updates on how each State is doing, donation wise, and will dispay a live score board so Americans can see if their State is giving enough.
A radio commercial covering all States to enage with them mass about the future campiagn, and explaining why they should join the fight against hunger.
