The brief for this project was to create ranges of gift wraps, gift tags and greeting cards, with a Christmas theme.

 

The client are Ohh Deer, an online retailer specialising in quirky illustrated gifts. Although a lot of focus is given to illustration, they also sell pieces based around photography, screen printing - anything that is creative! A contemporary, design driven company, their main target audience is 20-35 year olds, but their unique collection of items often attracts people from outside of this demographic.

 

I chose to combine hand drawn elements into my designs, along with other styles such as photography and collage to create the collections - giving a quirky and unique twist to traditional christmas themes.

 

6 gift wrap collections, each with gift tags and greeting cards which tie in to the themes.