With Uni coming to an end, I really wanted to create a professional, highly personal rebrand for myself. I started by thinking about what makes me unique as a person, such as my love for trainers, my design style and other hobbies and passions.

After the initial sketching stage, I moved onto Illustrator to start crafting some of my ideas into a more finalised logo. I loved the idea of using cartoon-esque feet (trainers) to create an a and b (my initials), which represents me extremely well personally.

The colour palette is well thought about and personal - black, grey and white, the minimal tones, are favourites of mine throughout life's aesthetics, design and fashion, and blue is my favourite, representing the team colours of WBA.

I ordered new business cards through Moo, printing on 600gsm quadplex textured paper, with a blue fill. To accompany the rebrand, I have redesigned my portfolio, creating a higher quality, more personal experience when on the site.

 

If you like this project, please take the time and press appreciate below.

 

Thanks!