Personal Project
Totems - What’s your spirit animal?
Brief
Create a new brand identity for a creative educational App and Website, teaching children about animals in a fun and informative way. Through the Symbolism of Spirit Animals (Animal Totems) children can experience an educational and fun online experience about animals, which allows each child to identify with an animal and learn from their animals. Produce an identifiable brand which children, parents and teachers can recognise and refer to.
Target Audience
Children aged between 3 – 8 years, App savvy or have computer access, also Schools and educational programs.
Project
A New Brand Identity for a Creative and Educational Online and App program for Children.
Deliverables
Evidence of Market Research
Evidence of Analysis
Concept Development/ Enquiry
Final Designs
Rationale
Initial Concept Ideas
Final Logo
Illustrations provided by Nathan Collins Illustration Student (UWTSD SWANSEA)
lION
Monkey
Giraffe
Merchandise - Notebook
Merchandise - Keyring
Merchandise - Keyring
App Design
