The brief - To inspire a new generation to understand that we all have an impact on our planet and its health.
WWF was formed on 29 April 1961, by a group of eminent people who made an inspired commitment to the natural world. They called for urgent worldwide action to stop vast numbers of wild animals being hunted out of existence, and stop their habitats being destroyed.
This issue is not something we can leave for governments or NGOs to deal with. Its no longer someone else's problem - It's everyone's responsibility. And together, the solutions are possible.
The new generation needs to understand that we all have an impact on our planet and an effect on its health. By taking more than nature can replenish, we are jeopardising our own future.
This issue is not something we can leave for governments or NGOs to deal with. Its no longer someone else's problem - It's everyone's responsibility. And together, the solutions are possible.
The new generation needs to understand that we all have an impact on our planet and an effect on its health. By taking more than nature can replenish, we are jeopardising our own future.
The idea - To show what guilty things we do on a daily basis which has an impact on the earth and the environment.
#Change
