OBJECTIVE:
Find a hand-written sign which contains at least three different pieces information written by local stores or people on the street. Be inspired by the chosen sign and word, expand the meaning of the information, recreate it as a campaign, and generate a brand system.
APPROACH:
I found a sign which contained the following: Like New, Instrument, Trumpet, Clarinet, Sax, and $124. Being inspired, I came up with an imaginary campaign called “Like New” for a second hand store who only sells fully refurbished instruments. I designed the main campaign logo, the graphic style, the photo treatment and the material.
