IDEA & CONCEPT
The challenge was to make a print ad for one of Olympus' travel cameras.
This model can withstand dust, humidity, is quick, compact, and more robust than some of the other cameras in their range. A damp jungle theme seemed perfect to illustrate its qualities, and focus on travelling. We wanted to do something unexpected, by using illustration rather than photography for Olympus to visualize our concept.
A few of these illustrations are done by me, the rest is a collage of vintage botanical illustrations from the 1800-1900. This was a suitable illustration style, as the camera house also has a retro/vintage design and feel. This concept can also advance to an extended campaign, with different landscapes and vegetation representing various destinations (desert, pine forest, prairie and so on).
