Challenge :
How to launch the new efficiency of Libero Peaudouce "REGULAR" while keeping the main message of the SCA platform « Love every moment » ? How to install that Libero Peaudouce gives a new solutions to protect babys thanks to the new scratch and the softer exterior texture ?
How to communicate about Regular Libero Peaudouce ?
Idea :
Every baby takes us (as a parents) to a new world full of love… The idea is to link the new world with the new Design of Libero Peaudouce Regular thats protects baby’s skin in every moment : So he can bring us freely to an amazing new world.
The film illustrate the new fuctionnal benefits in an emotional treatments. We install a catcher that highlights the new tools of efficiency of the new Libero Peaudoucen Regular and the moments we share with our baby…This catcher is inspired by the brand signature in order to reinforce its memorisation : Love every moment ! !
Catcher :
A New World Full of Love...
Voice over :
She is so cute ! what is happening ?
Libero Peaudouce gives you a new diaper (a new way to change diaper) full of love.
The Plastic was changed by a soft exterior texture that protects him and let him free.
The old way to close the diaper was changed by a scratch : to close it easier and to fit the diaper on the size of your baby.
And as always, you keep him protected for more than 12 hours. Your baby will be happy and of course you'll live love in every moments !
Libero Peaudouce, A new World Full of Love !
Love every moments...
