iShare
Digital Animation
Hi! This is our entry for the 2011 Imagine Cup’s Digital Media Competition hosted by Microsoft.
The contest is mainly focused on finding creative solutions to real-world problems, as participants of the film category we were prompted to make a 1 minute short film focused on societal issues defined by the UN’s Millennium Development Goals.
The guiding concept is very simple, it’s based on the culture of share, we truly believe that by combining love and compassion with emerging technologies we can brighten our future and create equal opportunities and access to information for everyone.
Anyway, iShare is just our cartoonish way of wishing for our collective aspirations to be greater.
Special thanks to the energy drinks industry, which made it possible to finish the animation within four days, by sleeping with our eyes open in a very pleasant (and euphoric) way.
Directed and produced by Diego Sato de CastAndré de Souza Rodrigues
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