Nikolaj Kjær-Rasmussen's profile

Rebrand, Randers Museum of Art, Corporate Identity

(fictive school project)
Randers Kunstmuseum / Randers Museum of Art
Randers Museum of Art is a danish museum located
in eastern jutland, just 40 kilometers from Aarhus.
For several years Randers Museum of Art has been
one of the biggest collectors of danish art.
 
Many danish is today featured throughout the
1500 squaremeters of Museum, in a stonehard
rectangular building of concrete. Light shines only
through thick prisonlike concrete bars.
 
Randers Museum of Art is a ambitious museum
only hidden behind a less ambitious visual identity. 
I wanted to create a corperate that frames their 
ambition and respect towards their art. So that
they are able to compete with their biggest
competitors in Denmark.
Rebrand, Randers Museum of Art, Corporate Identity
Published:

Rebrand, Randers Museum of Art, Corporate Identity

2 week assignment of my 2. semester at School of Visual Communication in Haderslev, Denmark. Rebranding of Danish Art Museum, located in Randers

Published: