Philipp Unterreiner's profileTobias Ostry's profile

Consumer Penetration Unlimited ®

Multiple Owners
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Consumer Penetration Unlimited ®
10.000 advertising messages per day, per consumer. That’s no communication, but madness. While marketers merely think about Big Data,
Retargeting and Conversion Rates, calm and valuable advertising environments like newspapers get neglegted. To tackle this problem we stired up a discussion among media decision makers by questioning their businesses attitude towards consumers. To get their attention we created a bizarr company: CONSUMER PENETRATION UNLIMITED ® – which was boldly introduced by its CEO, German advertising legend Carsten Heintzsch. CPU held up the mirror to the whole industry by promoting over-the-top media penetration tools in a viral video, a crazy corporate website, a mailing and
even a mobile-game. Every single touchpoint rose our key question: Go on with the madness? Or do ads that work?
Carsten Heintzsch Newspaper Marketing B2B communication
Website
Mailing
Carsten Heintzsch Newspaper Marketing B2B communication
Casefilm
Mobile Game
Carsten Heintzsch Newspaper Marketing B2B communication
Carsten Heintzsch Newspaper Marketing B2B communication
Carsten Heintzsch Newspaper Marketing B2B communication
Consumer Penetration Unlimited ®
Published:
Philipp Unterreiner's profileTobias Ostry's profile
Multiple Owners

Owners

Philipp Unterreiner's profile
Munich, Germany
Tobias Ostry's profile
Munich, Germany

Credits

Stephan Walter's profile

Consumer Penetration Unlimited ®

BRIEF: While marketers bombard consumers with millions of display ads daily, the good old print ad constantly loses market share. That's why the Read More

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial