As people moved into cities and suburbs and embraced modern medicine and
industrialized food, they lost their connection to mother nature. They become
more vulnerable to diseases decay and degeneration. However, there is again
a revival of drugs being obtained from plant sources.

Plants are the basis of our existence, physically as well as spiritually they form
the very root of human culture. The Wild Medicine Exhibition is embracing these
forgotten traditional natural green rememdies and education people on the
alternative medicine for a more hollistic and healthy lifestyle.
 
The concept behind my logo represents the connection between humans and plants.
It is also a representation of a butterfly - a symbol of powerful change, transformation,
and rebirth. In a subtle matter, the "W" and "M" are connected gracefully. 
Wild Medicine
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Wild Medicine

For my senior project, I rebranded the Wild Medicine exhibition located in the New York Botanical Gardens in the Bronx.

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