The concept for this project was to create a charity upon the foundations of an already existing company that had a large influence in the modern world to reach as large an audience as possible. The practical element of the idea was that after a customer has purchased a pair of NIKE shoes and taken their box home and unpacked their shoes they would then repack the box with some unused clothing or another pair of trainers and then use the freepost label from within the box and it would be sent to a third world country.

 

 

I created 3 large posters with images from my recent powder paint photoshoot in which i had powder paint thrown at my friends from college, I then took the images and removed the enviroment and enhanced the backgroung to emphasize the motion photograpgy. 

 

I also designed 3 shoe box variations to be given to the customers within the stores or online.