Zatarain's
A New Orlean's Tradition
A New Orlean's Tradition
Our task was to rebrand a company we felt had poorly designed products. I chose to go back to my roots and choose a product I grew up with. I wanted to bring in an aesthetic that fed back to the time period Zatarain's was created and lean more towards their original packaging. I kept the red scalloping the box is famous for and pulled in a more homemade feel. I also did the screenprinting and sewing for all of the bags.
