Brief: Take an everyday mundane product or a possible brand or client I would love or hate to work for and create a viral video for that brand, product or client.
 
Strategy: To take the brand Fairy Liquid, change the way they advertise them selves and move away from their traditional tone of voice to reach new audiences. 

Concept: To change Fairy Liquids tone of voice by using terms asscoiated with washing the dishes and maniplaute how the audience hears them by turning them into innuendoes.