CONCOCTION is a series of alcoholic beverages packaged like cough syrups. The idea behind this product was inspired from the Wes Anderson Masterpiece, The Darjeeling Limited. Throughout the plot, the 3 brothers discretely consume medication to "get loaded", especially cough syrup. This idea evolved into a product packaging which visually decieves a viewer to think its cough syrup at first glance. This deceptive nature of the packaging allows a consumer to discretely consume the beverage with ease!
