ITS HATCHED is a handcraft brand developed by me as a small online production business. We offer a wide range of exclusive handmade products as well as customization services.

 

In 2014, we collaborated with the Sociology and Geographic Society of National University of Singapore (NUS) to make a freshman goodie for their orientation camp. To help promote the brand among “youngsters” we offered discount code to these freshmen for their purchases.

I chose the hand drawn technique in this project because of the nature of the brand, which sells handcrafted products.