Lynette Lee's profile

The Good Things (Ben & Jerry's)

The Good Things is an initiative by Ben & Jerry's to encourage human interaction for a good cause. Through this campaign, The Good Things is a volunteering platform for people to do good, together with their group of friends. The more friends they do good with, the more Ben & Jerry's rewards they get to unlock.

Main issue: Devoid of human interaction due to rise in technology
Megacity: New York
Solution: The Good Things Campaign
The Good Things (Ben & Jerry's)
Published:

The Good Things (Ben & Jerry's)

An initiative by Ben & Jerry's to encourage human interaction for a good cause. Through this campaign, The Good Things is a volunteering platform Read More

Published: