Steegperen

Steegperen
By Genker Parcours

Steegperen was the name I gave my final assignment in my second grade as a bachelor student. We had to create a concept around something that caught our attention within the area we live. It had to be an event to attract tourists or other people to our town. In my town, Genk, there's a history of mining. So there are these social neighborhoods with little alleys behind all houses, like a maze. This was the subject that interested me. As driving through these alley is so difficult, and almost impossible, my friends and I always joked about racing through them. So my concept was born: I wanted to organize a race through the alleys.

Steegperen means in dutch (free translated): racing through alleys, but it's rather a saying we use in Genk. A sort of dialect if you will.

We had to create an organization for which we had to create a sort of branding. A logo, business card, envelope and a letter head were the required elements. Then there also had to be a poster and an invitation or entrance ticket for publicity. On the event itself there had to be something to hand out, so our final task was to design some gadgets.

I started with the logo, and did that by investigating the look and feel of the race world. How their logo's are designed, what typical elements they use, what colors, … So I discovered that they almost always use heavy typography, which is slightly slanted to create a perception of speed. Also black, red and white were the most prominent colors, which was very convenient because this were the colors of the former football team of Genk: FC Winterslag. And as image you had the finishflag or illustrated cars. As I didn't wanted a car of silhouette of a car in my logo, I decided to use the flag, and add some movement in it to make it more dynamic.

This a applied to the other elements to create a unity.