Brief: You will be given a year/period in visual communication history and are required to communicate the particular subject matter in a visually creative and inventive manner. By using the date itself as the basis of the piece you will be able to focus your energy and time on the creative content of each numeral. Your challenge is to avoid the obvious and use imagination and wit to suprise and entertain your audeicen, as well as communicating the information clearly and succinctly.
Given the year 1961 and the event in communication history as the forming of the Pentagram Design Agency, I decided to consider the creative angle that Pentagram use in all of their designs. In initial research into Pentagram's Graphic Design work, I noticed how many of their designs can be observed from multiple angles, and have multiple meanings. Therefore original designs concentrated on creating my numerals using an Ambigram method. However through discussions with my tutors, it was agreed that my designs were too over complicated and could be much simpler. Therefore the following designs I created, used existing Pentagram designs transformed into designs suited for my brief.
After reading first hand the Pentagram Marks book that is printed in a red binded book that is easily recognisable, I wanted to replicate this, therefore chose to print my numerical design in a similar red book to show the link between the Pentagram Mark books logo's and my own design.
