EuroMena Funds is a European investment fund, focusing on real estate prospects in the Middle East and North Africa (MENA) region. The Fund’s structure, team and offering are unique, making it a true first of its kind.
The Challenge:
Upon launch, EuroMena was facing a trifecta of communications issues - being a new entrant to the market, at a challenging time, and investing in a geography typically categorized with a high risk profile. From an aesthetic standpoint, the Fund’s preliminary marketing collaterals implemented Middle Eastern motifs, which did not communicate accountability, thought leadership or financial acumen.
Creative Solution:
Flying Machine’s work was soon referred to as ‘the Watermelon Approach’ - EuroMena’s communications package, just like the Fund itself, juxtaposes a slick exterior with a soulful gut. To this end, Flying Machine developed a logo and graphic system which combine clean and simple packaging solutions with colorful schemes and Middle Eastern motifs surrounding their contents.
Recognizing the importance of investors’ confidence and playing to EuroMena’s strength, the Fund’s collaterals emphasize its impressive track record and above average returns, and highlight the compelling opportunities it offers relative to other investments and the market’s performance. They also include vibrant imagery illustrating the exciting nature of the MENA region and unique prospects available to investors.
The Fund’s website was designed to serve as an online brochure, allowing prospects to learn about EuroMena’s vision and track record, as well as the investment opportunities it currently offers.
Corporate Identity
