Skee ball is a redemption game you can find in arcades, festivals and carnivals. You’ll always walk away winning something. It’s a symbol of childhood joy and nostalgia. This summer, Uniqlo Singapore is launching its e-store. We’ll like to celebrate this occasion with this simple game while sending out Uniqlo’s message - Universal Joy.
Users can play the game using their mobile phone without the need to download any app! They simply have to follow the instructions on the landing page to connect their mobile to the microsite. 2 Sukee-balls wil be given per day. Online and offline purchases will also entitle them to more Sukee-balls.
Play the video below to have a visual idea of how the site works!
Because it’s not neccessary to download any app to play the game, Skee ball can be easily expanded to digital activation in retail stores. Since the prize is in a form of e-Vouchers, we can use this to convert offline audience to online consumers. By allowing users to share their score and post it on their social feed, they can get their friends to try playing too!
