Tim Tan's profile

Barnes & Noble Simple Touch

The first product venture created for Barnes & Noble.
Envisioning a form that best expressed the family-oriented bookseller.
 
Beginning with a clean slate requires redefining and understanding the clients values intimately.
The final outcome was a device that felt good in the hands. Present yet absent - ensuring reading remained the primary focus.
Barnes & Noble Simple Touch
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Barnes & Noble Simple Touch

Lead Designer for Nook Simple Touch - Designed at Ammunition. 2012 D&AD Yellow Pencil Nomination 2012 IDEA Gold 2012 Spark Gold

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