Joyce Lee's profile

JOYCE. Personal Branding & booth design

JOYCE. Personal Branding
Year: 2014/15

 
▲ Letterpressed business cards
▲ Die cut chapter pages
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Concept:
Joyce is personally a very real(no bullshit) person and enjoys doing what she loves to do which is design. Her works are mostly in vibrant colours.
As to not distract the audience away from her design works, she created this clean and minimalist logo which focused on a visual language that conveys the use of geometric shapes creating a fun and quirky brand.
▲ This is where the logo was born.
▲ Handmade these namecards. Sticked black and white artcards together and played with small pieces of coloured paper.
Die cut logo on white artcard and pasted on black artcard to act as letterpressed cards.
▲ Added fun elements behind the logo.
▲ Handmade these drafts of physical portfolio, cover letter. resume/CV, DVD reel.
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Booth design for graduation show
▲ Booth design 1
▲ Booth Design 2
The whole booth was handmade DIY-ed by Joyce.
To take a look at the whole making process, head over to instagram and follow @byjoyce.sg
 
Joyce was awarded with a PSVITA for Best Booth Design for Fusion15 Graduation Show in Nanyang Polytechnic, Diploma in Motion Graphics & Broadcast Design.
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Follow me on instagram for more updates, @byjoyce.sg
www.joyce.sg
 
Do appreciate! 
Thank you for viewing!
JOYCE. Personal Branding & booth design
Published:

JOYCE. Personal Branding & booth design

JOYCE. identity. Self/personal branding. Motion graphic design, graphic design, branding, typography design, layout design, set design, art dire Read More

Published: