Created for my communications class at Humber college. Each student was provided with an unknown brief and was advised to create a creative campaign based on the brief given to each of us.
I was handed Converse Chuck Taylor All-Star shoes as part of my campaign. Essentially, I was asked to create an ad that brought out the originality of this brand. Converse shoes have been around for years and have always seemed to make a comeback into fashion, they are never out of date. Since the shoes were out in 1917, I wanted to display the shoes through classical figures that everyone recognizes in the media. Classic shoes and classic stars make for a classic campaign.
