Alux is the largest cave restaurant and bar in the world. Located in Mexico it’s full of rich mayan culture. The cave where the restaurant is located is named after the mythical Mayan elf: Alux; the legends is that Alux is the guardian of property and cornfields of current and ancient Mayan villagers.
The deep cultural meaning of the name was something that was key in portraying through the logo. The icon is a mayan glyph that resembles a mountain and cave. It is called Akbal. Akb’al embodies the essence of the love, marriage, romance and all matters of physical, spiritual, and emotional love. It also signifies harmony, truth, hope and solemnity.
Since Alux restaurant is a place full of romance, proposals, and love, Akbal fit perfectly.
Alux is the largest cave restaurant and bar in the world. Located in Mexico it’s full of rich mayan culture.
The cave where the restaurant is located is named after the mythical Mayan elf: Alux; the legends is that Alux is the guardian of property and cornfields of current and ancient Mayan villagers.
The deep cultural meaning of the name was something that was key in portraying through the logo. The icon is a mayan glyph that resembles a mountain and cave. It is called Akbal. Akb’al embodies the essence of the love, marriage, romance and all matters of physical, spiritual, and emotional love. It also signifies harmony, truth, hope and solemnity.
Since Alux restaurant is a place full of romance, proposals, and love, Akbal fit perfectly.
Identity Package
Printed Styleguide
The following pages are part of the Style Guide for Alux.
Coasters that would be at every table in the restaurant.
Front of a Daily Specials Menu.
Back of a daily specials menu.
Front of menu
Inside cover of menu
Back of Menu.
Below is the redesigned website for Alux. It is designed to be a one page scroll down site. The navigation bar will allow you to jump to different sections of the website at any given time.
Home Page of Website.
Below is the full one page scroll site.
