For the 2015 edition of the Design Week in Milan, ASUSTEK italy wanted to immerse the visitor in an interactive experience. The ZEN part of life was the main brand guideline; an intriguing
philosophy that the brand try to integrate in every little details of their new products. We created three different background mixed into a single using matte painting techniques.
We rotoscoped and animated three still pictures making them comes to life, then we integrated a very complex particular system simulating the "breath" of energy hidden behind the force of the nature.
philosophy that the brand try to integrate in every little details of their new products. We created three different background mixed into a single using matte painting techniques.
We rotoscoped and animated three still pictures making them comes to life, then we integrated a very complex particular system simulating the "breath" of energy hidden behind the force of the nature.
We modeled and textured the three devices, representing the new products.
For the interactive side we decided to use the new Leap Motion sensor, which can detect in an excellent way the motion of the palm of the hand of the user.
We used three little notebook (one for every part of the screen) which gathered the data from the three sensors and sended them to three server.
In this way the user could move the cursor with the movement of the hand and could select three differents keywords from an on-screen menu.
For the interactive side we decided to use the new Leap Motion sensor, which can detect in an excellent way the motion of the palm of the hand of the user.
We used three little notebook (one for every part of the screen) which gathered the data from the three sensors and sended them to three server.
In this way the user could move the cursor with the movement of the hand and could select three differents keywords from an on-screen menu.
The result was a completely immersive and technologically advanced installation, who collaborated to the great success the event had during the Design Week in Tortona Street, with
more the 10.000 visitors in 7 days.
more the 10.000 visitors in 7 days.
CREDITS:
Client: ASUStek ITALY
Creative Agency: Conte Oggioni Partners
Design and Production Agency: Angelsign Studio
year: 2015
Project Manager : Alessandro Bianco
Creative Director: Stefano Scotti
Art Direction & design: Giuseppe Ambrosio
Interactive Designer : Orf Quarenghi (orfware)
Lightning and rendering : Giovanni De Francesco
Matte Painter and animator : Riccardo Travani
Production assistant: Sveva Staffaroni
Video Backstage
