Hardy Graham & The Sustainable Supply Chain
Brand positioning
Brand positioning
Hardy Graham, a 30-year player in the shipping industry, came to MassGrass and its strategic design partner, Cause Design, to refresh its brand while updating and clarifying its market positioning. Market research and internal auditing revealed that the company's Hardy-Built System still maintained both the design simplicity and core strength to take lead ground as the world's strongest, most flexible system that also pioneered sustainable, reusable containers that at once save time, money and the planet. In doing so, MassGrass equipped Hardy Graham to re-assert itself in its unique vertical market set that included aerospace, the military, industry and museums. Below appear newsletters that emerged from that collaboration that reflect well the company's new look, feel and voice.
