Capricho Pink is a make-up and fragrance collection by O Boticário (Boticário is the biggest Brazilian cosmetic company). This collection was created inspired by a famous teen magazine named Capricho so the visual had to be happy and colorful featuring teenage girls world and interests.

 

Lots of pink, cute illustrations and make-up photos created the perfect mix to launch the new collection.

Agency: OpusMúltipla Comunicação / 2011
Design and art-direction: Priscila Grassi
Creative Director: Ale Tauchmann
Copywriter: Maria Fernanda Bruni Daldon
Photography (model): Jacques Dequeker
Model: Bianca Bin
Photography (products): Studio M