Reinvent the packaging that John Lewis uses to deliver online purchases. Create an engaging, aspirational home delivery experience fit for the modern age of connected, tech-savvy, digital native shoppers.  Give online shoppers the same level of excitement and engagement that they’d feel if they’d gone to a John Lewis store. Don’t just address UK customers, think globally – the physical touchpoint of packaging can connect John Lewis to people worldwide. 

 

The concept is ‘Discover John Lewis’.  John Lewis has provided innovative products to its customers since 1864, looking ahead of the trends and stocking items to inspire modern living.  Even the most loyal customers can discover something new in store.

 

The idea of discovering is carried through to the packaging, encapsulating the feeling of discovering something new by using different layers and opening mechanisms to create an immersive experience.  The ‘theatre’ of the unboxing is paired with the bespoke, personal experience that customers would experience in-store from the expertise of John Lewis partners.