From decades ago, cosmetics have been marketed and advertised for females. With technology advancing and the world changing, this social stigma is fading.
With more men seeking beauty through various means, it increases the popularity of men’s products, including cosmetics for men. Beyond swanky moisturizers and shaving creams, men asked how else could they benefit from the power of skincare and cosmetic products.
This brand, EXO by Gatsby, is a collection of men’s cosmetics designed to camouflage imperfections, to nourish and protect their skin, or even accentuates their features. As a bridge between skincare and cosmetics, EXO is the masculine approach to beauty.
Cast: Shawn Lim, Ee Hong Tan, Marcus Wong, Benjamin Tan and Ari Junior
Makeup by Danica Tan
Filmed by Nicole Quek
Directed & Edited by Kay Ying
