Create a visual campaign educating students about violence, drug use, drinking, and other important topics relevant to college aged students.
Process: I was tasked with designing a visual system for a poster, newsletter, and online interactive to attract college students. I focused on the condescending tone college students usually receive from adults about drinking alcohol. I was given a data set about the effects and risks of alcohol on the body. I thought that this method of stating the risks of drinking has been very ineffective so I sought to present the information in a fun and empathetic way. College students will probably experiment with alcohol, my message was to have fun but be safe with it. I enjoyed this project because I was designing for my own age group and I was able to connect with them.